Why Thailand is Building Insane Cafes
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Thailand is building a cafe culture unmatched by any other country I’ve seen. Giant cafes with lush gardens, turquoise pools, and interactive photo spots are popping up all around the country. The areas around Bangkok and Chiang Mai have seen the biggest spikes of new cafes. So with a cafe culture that is relatively new, how did Thailand get so high on cafes?
SOCIAL MEDIA:
Twitter – https://twitter.com/itsMatthewLi
Instagram – https://www.instagram.com/randomchino/
Credits:
Producer – Matthew Li
Production Assistant – Mana Chuabang
Script Supervisor – Louis Govier
Special thanks:
Yusef Iqbal
Yeevonne Lim
Dylan Payne
Brandon Goddard
Kevin Thomas
Nam Jitmun
Churiya Chaipanya
Timestamps:
0:00 – Thailand has a Crazy Cafe Culture
1:43 – Thailand has two kinds of cafes
3:36 – What makes Thai cafes so unique
6:36 – Why Thailand is building unique cafes
12:41 – Cafes are conquering Thailand
21 Comments
Nice intetior design Coffee shop 😮😊👍
#2 Thailand is obsessed with social media
#1 Name me one country that is not in this day and age!
well, here in Indonesia we have that type of “amusement” F&B spot outside the city as well… But mostly defined themselves as “restaurant”…. not “cafe”. There are plenty of outdoor- themed restaurant in Bandung, Bogor, and Bali are just looked like that the one in these videos.
Pretty sure, Ive visited outdoor-themed restaurant in Malaysia too… most of them are outside the cities as well.
And no distinction between lunch, dinner, and breakfast food at F&B premises are not only Thailand thing, it is also a thing in most Southeast Asia as well. We are coming from a culture who enjoys rice with full meal for breakfast. So indeed anything goes for either brunch or dinner😅. And teatime??? Whats a teatime? We dont have that here.ll😂
The café business doesn't compete on the taste of coffee or cakes. It competes on the ability to attract customers. Once customers come into the shop, they'll inevitably order coffee anyway, just to avoid looking awkward. It's like Starbucks' business model, where they don't force people who come in to sit down to order coffee, but those people will order it on their own. Similarly, all café businesses operate this way, not just in Thailand but also in Korea and Japan. The idea is to get people into the shop first, and they'll order coffee on their own. Therefore, decorating the shop to make it inviting and attractive is essential. Especially with Instagram, it becomes even more important, as people flock in primarily to take photos. Coffee becomes secondary.
I'm Thai and since the beginning of this vid I was like "hmm? why? that's normal…." and now I realized that it's not…?
I think social medias do play a crucial role here, and I can speak to you from my own experience.
My family lives in quite a countryside (at least when compared to the big and bustling Bangkok). Nevertheless, my mum loves going to cafes, and she also would bring me to those places almost every time. I don't think her main purpose of visiting each "amusement" cafes is to escape the concrete (if she wanted a green space, I suppose she could just walk around the house), but to follow the trends and snap some photos just like those on Facebook. Surely, there are chances she got to know those places from known ones; though, I think Facebook was the main culprit here.
Money laundering
it's very simple why thailand is building cafes after all that's all they know. you can't expect an under developed country like thailand to build high tech industries
Congrats for the great video! You put a lot of effort of this, i feel i learned a bit more about Thai culture!
Cafe' is everywhere here, hahaha
Love your video. Such a good documentary and good informations
I wonder how your informations came from. It is true.
This is why staying in Thailand is like a holiday that never ends 😊😊.
Thai life is food and fun and great host for visitor mindset are in Thai dna. No Thai comes in to just buy coffee for only brain refreshing, we come in to chill out, spend time reading or creativity, chat with friend. That s why Thailand best in tourism, it s Thai people nature and mindset of fun and relax.
Oases
Thailand got bore so easily each theme cafe got short life spans when people get over it close now and re open again into something else, it very kinda rare to see such cafe last longer than 3 yrs.
Thai people loves coffee!
While we’re at it, can we consider Thailand a First World Country now?
Spot on. Excellent video👍.
Yes, we Thai , we literally have 6 meals a day in the same dining spot 😂 from dusk till dawn 🎉🎉
Even where I live that outside Bangkok, not touristy area, and a bit remote, there are like 30 cafe in 3km away from my house and most of those aren't even connect to main road.
Café? That looks like a resort 😆
One of the reasons for these growing cafe is lands self-owned by the operators. Instead of agriculture, some owners turned their lands into a cafe/restuarant.