LG Electronics will host the first standalone home lifestyle fair for its home lifestyle community “Lifezip” at COEX in Samseong-dong, Seoul, from the 13th to the 16th, expanding its customer experience touchpoints. LG Electronics
Lifezip, a home lifestyle community run by LG Electronics (066570.KS), is holding its first standalone home lifestyle fair, aiming to extend the tastes and experiences built up online into offline spaces and widen its points of contact with customers.
LG Electronics said on the 13th that it will host “2026 House Archive: Home Digging Fair” at COEX in the Samseong-dong district of Seoul over four days starting that day.
The event spans a total of 670 pyeong (about 2,215 square meters), more than double the size of the Lifezip pop-up store held last year in Seoul’s Seongsu-dong district. The venue is organized around five themes: rest, creation, relationships, collecting and exploration. It features a range of lifestyle activities that can be enjoyed at home, including do-it-yourself work and crafts involving fragrances, tea and sleep, as well as home parties, ceramics, vintage goods and gardening.
The fair also runs a table market where about 30 Lifezip members sell items they have made or collected themselves. Some 70 brands across furniture, lighting, plants, stationery and crafts are taking part in the event.
LG Electronics placed products throughout the venue for visitors to try, including the LG StanbyME2 Max portable lifestyle screen, the LG XBOOM 360 wireless speaker, the LG PuriCare AeroFurniture tabletop air purifier and the LG Tiiun Mini plant-growing appliance.
Lifezip is a community for sharing home-themed activities such as cooking, interior design, gardening, pets and home camping. It started with 450 members in 2022 and surpassed 1.1 million members in about three years. It has roughly 300,000 monthly active users (MAU).
LG Electronics has also been expanding offline customer experiences around Lifezip. In 2024, it opened its first pop-up store, “Lifezip Housewarming,” in Seoul’s Seongsu-dong district, and last year it took part in the Seoul Living Design Fair.
Jung Jae-woong, head of LG Electronics’ Customer Value Innovation division, said, “Beyond being an online community, Lifezip has continued a range of offline activities, from pop-up stores to this fair, and is widening its points of contact with customers.” Jung added, “We will continue to create a new home lifestyle culture together with our customers.”