— Gaëlle Drevet, founder of The Frankie Shop
“Client acquisition is largely prompted by travel, celebrations, and indulgence in one-of-a-kind NYC moments, commanding higher single-transaction values rather than sustained local patronage. This trend-attuned clientele seeks striking statement investments.”
— Lauren Myers, Anine Bing’s VP of retail
“SoHo is a true destination for both international and domestic visitors, so the customer is often shopping as part of a larger New York experience. The SoHo customer is difficult to define because the neighborhood attracts such a broad mix. What they have in common is a desire to experience everything it has to offer: the shops, cafés, architecture, and people.”
— Staud representative
Recent openings: Victoria Beckham, 7 For All Mankind, Abercrombie & Fitch
Meatpacking and Chelsea: The Arty Lady
After a morning spent strolling through Chelsea’s galleries (she’s on the hunt for a new painting for their loft), and a quick bite at Pastis where she reads The New Yorker over her new Celine Disc sunglasses, she’s ready to hit the shops. After browsing Marni and Diane von Furstenberg, and picking up some Geranium Leaf soap at Aesop, she strolls past Acne’s yet-to-open Gansevoort Street store (she heard it’s launching next week). She just wishes there was an Issey Miyake store in the area; she’s in need of some new Pleats Please.
Shopper profile
Age: 40-70
Job: Art dealer; restaurateur
Annual income: $300,000+
Estimated annual discretionary spend: $85,000
Favorite stores: Issey Miyake, Prada, Dries Van Noten, Comme des Garçons, Sacai
What they’re buying: A matching set, big sunglasses, chic but comfortable sneakers (probably Dries)
What brands say…
“We see everyone from longtime clients who have worn DVF for decades to younger customers discovering the brand, as well as visitors from around the world who seek out the flagship as part of their New York experience. DVF’s deep roots in Meatpacking have fostered a particularly strong sense of connection and loyalty among our local customers, many of whom have longstanding relationships with the brand and our team.”
— Franchine Kusher, Diane von Furstenberg Meatpacking flagship’s general manager
“The Meatpacking client is an internationally connected brand loyalist alongside affluent local residents. Already acquainted with the label through global outposts, these patrons typically visit during evening and weekend excursions, demonstrating a distinct affinity for bold, graphic-driven silhouettes and signature iconography with an avant-garde edge.”
— Lauren Myers, Anine Bing’s VP of retail
Recent openings: Golden Goose, Baccarat, Acne Studios (opening soon)