To celebrate the group’s Paris stop, Accor curated a personalised experience for KATSEYE fans in the capital.
It’s hard to not be impressed by a KATSEYE performance. The group’s Europe tour saw filled arenas with screaming fans of all ages ready to witness the global girl group take the stage. KATSEYE took on Accor Arena in the heart of Paris on September 9th with stages nothing short of energetic. Despite only being four, Daniela, Lara, Megan and Yoonchae took to the stage with their electronic pop charged songs and tight choreography to match.
Familiar favourites from ‘Gnarly’, ‘Debut’, and the group’s Brazilian-inspired latest single ‘Hootie Frutti’ had fans dancing along to their choregraphies, that is if they weren’t waving the group’s synced up lightsticks. Solo stages saw a “Gnarly” DJ set from Megan, Gabriela choreo from Daniela who chose a ‘Gabriel’ out of the crowd to serenade creating a special moment in the capital. Lara slowed the setlist down with her written song for the group: ‘Unloveu’ and Yoonchae who gave new life to the group’s electronic-heavy ‘M.I.A.’ What was undeniable was the fans’ love for absent members Sophia and Manon when they appeared in the pre-show music videos.
—
—
In the lead up to the show, ALL Accor took over an entire hotel suite in an unnamed Parisian location, with the space reimagined to bring fans into the world of KATSEYE. Emulating the group’s ‘getting ready’ routine, “Get Ready with ALL Accor” is the loyalty points arm of the Accor group, providing its own backstage pass experience to the arena’s concerts, this time it was KATSEYE and EYEKONS who got to delve into the experience.
Shelves were adorned with KATSEYE vinyls while a photo wall became adorned with teddies. The centrepiece of the activation was the ‘Glam Room,’ where ALL Accor sought out and collaborated with local Parisian nail artists and tooth gem specialists to match the vibe of KATSEYE’s signature looks, providing a unique experience to fans to get ready for the show. The artists had prepared nails curated to allow fans to put their “PINKY’S UP” and match the aesthetic of the group, all while being welcomed with KASTEYE-inspired mocktails.
—
—
A select group of ALL Accor members and contest winners got an exclusive meet-and-greet with the group on site, before heading to the arena the following day for a backstage tour learning all about the venue’s history as the cultural hub of France.
After Paris, the “Get Ready with ALL Accor” concept will come to life in several locations around the world, providing new encounters between artists and fans through each musical campaign. For a new generation of fans, the pre-concert has become a ritual for preparing for the show. The shift reflects a deeper change in how we relate to live experiences and ALL Accor are ready to lead and shape these exclusive experiences.
While the experience was a fun insight to the artist’s preparations and intimate moments ahead of the show, the experience gives an extra ounce of life to the live concert experience especially for conceptual artists. Who do you want to see ready at the “Get Ready with ALL Accor?
—
Words: Nicole Ndlovu
—