There’s no place like home when you’re living in a billboard high above Sunset Boulevard.
That’s where a man began living Thursday as part of a Netflix promotion for the upcoming film “The Last House.”
The living quarters, which look out over the the street near Selma Avenue, include a furnished living room about 30 feet above the ground. The living area is behind a window with the phrase “How long can you survive?” appearing below.
The performer, who seemed right at home Thursday evening as he waved at people and held up a whiteboard to communicate with people below, will live there through Saturday.
The man has been waving to people below and using a whiteboard to communicate while inside the enclosed space. This video was broadcast during the NBC4 News at 11 p.m. on Thursday, Aug. 6, 2026.
The man was also seen using binoculars to take in the sights. On Friday morning, he could be seen wearing a red robe, stretching, brushing his teeth and using the whiteboard and marker to write messages.
Later Friday morning, the billboard was attracting attention on a stretch of West Hollywood road where it’s not easy to stand out.
“I was just riding by, and I saw a bunch of people looking up, so I turned around and, apparently, there’s a live man up in this billboard,” said Yuck Stew. “I’ve never seen anything like this.”
Netflix says the installation recreates the premise of “The Last House,” in which a family of four becomes trapped inside its home with no way to escape. Tensions rise as food and other resources dwindle.
The film stars Greta Lee and Wagner Moura and was directed by Louis Leterrier.