Since 2009, the Catalan Tourist Board has been developing marketing strategies with digital influencers. In 2009 they started working with travel bloggers, in 2012 with top Instagrammers and in 2014 with video-artists. Since then they have successfully reached an audience of more than 500-million potential visitors. Do you want to know how?
Miquel Alabern studied Industrial Engineering at the Polytechnic University of Catalonia and the University of Aberdeen. He has a Masters in Internet Management by the Catalan Institute of Technology and a Certificate in Business Management from New York University.
Miquel is now the Operational Marketing Director at Catalan Tourist Board. Prior to that, he was the director of the New York office of the Consortium for the Commercial Promotion of Catalonia. He has also worked for Accenture in the e-commerce department.
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The Social Media Tourism Symposium, known as SoMeT, is the only conference of its kind that provides an opportunity for destinations and tourism businesses to share ideas and learn how to leverage social media within the tourism industry.
SoMeT attracts leaders in destination marketing from around the world. SoMeT conferences take place three times a year in Australia, Europe and North America. The event features the best presenters, case studies and campaigns to create world-class programs. Our attendees form a year-round, passionate community whose members continue to share ideas and insight long after a conference ends.
Learn more about SoMeT’s global conferences: http://www.sometourism.com/
Follow SoMeT on Twitter: https://twitter.com/SoMeTourism
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