Last Thursday, June 16th, WestJet published an article with the headline of “Securing the future: how a growing, stronger, sustainable WestJet benefits Canadians”.
In it, they essentially outline a shift in their business strategy going forward, and a t the helm of all of this is WestJet’s new CEO, Alexis von Hoensbroech, who joined the airline from the Lufthansa Group in February.
Naturally, it’s all very carefully worded to avoid specifics, but there are a few points in here that are worth talking about!
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SOURCES:
[1] https://www.westjet.com/en-ca/news/2022/securing-the-future–how-a-growing–stronger–sustainable-westjet
[2] https://www.westjet.com/assets/wj-web/documents/en/investorMedia/WestJet-2018-Annual-Report.pdf
[3] https://www.theglobeandmail.com/business/article-westjet-flights-western-canada-new-boeing-airplanes/
[4] https://calgaryherald.com/business/westjet-ceo-unveils-new-strategic-plan-for-airline
[5] https://www.planespotters.net/airline/WestJet
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