Calgary-based WestJet is going through a bit of a transitional period when it comes to their overall business strategy.
One big announcement that they made recently was an order for 42 Boeing 737 MAX 10s.
This “upsizing” highlights a bit of an ongoing trend for them when it comes to their fleet – let’s see why that might be a problem.
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SOURCES:
[1] WestJet “Securing the future”
https://www.westjet.com/en-ca/news/2022/securing-the-future–how-a-growing–stronger–sustainable-westje
[2] WestJet MAX 10 Order
https://westjet.mediaroom.com/2022-09-29-WestJet-Group-furthers-growth-strategy,-inking-deal-with-Boeing-for-an-additional-42-fuel-efficient-737-10-aircraft-plus-22-options
[3] WestJet Disposes of 737-700s
https://www.annualreports.com/HostedData/AnnualReportArchive/W/TSX_WJA_2013.pdf (pg. 13)
https://www.theglobeandmail.com/report-on-business/westjet-says-bombardiers-c-series-is-too-small-for-its-mainline-service/article28682130/
[4] WestJet 737 MAX Order
https://westjet.mediaroom.com/news-releases?item=817
https://www.westjet.com/assets/wj-web/documents/en/investorMedia/WestJet-2019-Q3-Financial-Report.pdf
[5] WestJet and the MAX 7 https://www.thestar.com/business/2018/02/12/westjet-sees-slow-selling-boeing-max-7-as-key-to-savings-seating-boost.html
[6] What is EICAS?
https://www.aeroclass.org/eicas/
https://skybrary.aero/articles/engine-indicating-and-crew-alerting-system-eicas
[7] The 737 MAX and EICAS
Inside the convoluted politics of certifying the last 737 Max models
[8] Boeing’s Certification Deadline https://transportation.house.gov/imo/media/doc/2020-12-20%20Aircraft%20Certification,%20Safety,%20and%20Accountability%20Act%20-%20Summary1.pdf
https://s2.q4cdn.com/661678649/files/doc_financials/2022/q3/962fae41-f060-4359-8ef2-342d90be7c40.pdf (pg. 34)
[9] The Economics of the A220 https://www.forbes.com/sites/benbaldanza/2021/12/01/why-the-airbus-a220-is-a-real-game-changer-for-airlines/?sh=4442792e1bc3
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Outro song – “Take Flight” by Nyhtian: https://youtu.be/bCTTwQ_269c
© Alex Praglowski Aviation 2022
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