Part 1 of Loyola University Chicago’s MARK 561 – Comparative Consumer Behavior and Marketing in Emerging Southeast Asia
Our class toured Vietnam to better understand how their cultural practices and history have impacted their economy. We explore how the Vietnamese market their products domestically and globally.
Locations Visited:
-Ben Thahn Market
-Harvard-Fulbright Center
-Loyola University Chicago Vietnam Center
-Notre Dame Cathedral of Saigon
-Reunification Palace
-Saigon Central Post Office
-Saigon Cosmetics Corp
-Vung Tau
-War Remnants Museum
Created by: Katy Massey M.B.A/M.S. in Integrated Marketing Communications ’20
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