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In a very interesting turn of events, Alaska Airlines has just announced that they plan to purchase Hawaiian Airlines for a purchase price of $1.9 billion. There are a lot of unanswered questions here. Will there be regulatory approval? How will the unified loyalty program function? Will Hawaiian Airlines become part of the Oneworld alliance?
0:00 Intro
0:13 Details
1:25 Why are they doing this?
2:35 What will happen to the Hawaiian Airlines loyalty program?
3 Comments
Well, Avios is also going to combine points next year. One mileage program. Thats going to be great.
next Frontier and United
Wow