In today’s highly competitive marketplace an ad campaign’s “pitch” needs to be pitch-perfect – creating characters that consumers come to know and trust. Nancy Giles reports on the actors who play the characters we take to heart when they’re selling their wares.
Nancy Giles – Correspondent, CBS Sunday Morning
Alan Golds – Story Producer, CBS Sunday Morning
Chad Cardin – Story Editor, CBS Sunday Morning
ABOUT
CBS News Sunday Morning (also simply titled Sunday Morning) is an American newsmagazine television program that has aired on CBS since January 28, 1979. Created by Robert Northshield and original host Charles Kuralt, the 90-minute program currently airs Sundays from 9:00 a.m. to 10:30 a.m. Eastern, Pacific Time at 6:30 a.m. and 8:00 a.m. in all other time zones (live in the Eastern and Central time zones, and on tape delay elsewhere). Since October 9, 2016, the show has been hosted by Jane Pauley, who also hosts news segments, after the retirement of long-term host Charles Osgood. Osgood was the host for twenty-two years (and is the program’s longest-serving host), taking over from Kuralt on April 10, 1994.
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Keywords
Pine-Sol Lady
Diane Amos
T-Mobile
Ocean Spray
Palmolive
John Gilchrist “Little Mikey” – Quaker Oats’ breakfast cereal Life
“Mikey Likes It” TV commercial
Tom Gilchrist
Mike Gilchrist
Tim Williams – Trivago
Commercial
Movie
Character
Market
France
Clara Peller – Where’s The Beef?
Wendy’s Fast Food Commercial
Democratic Debate 1984
Walter Mondale to Gary Hart: “Where’s the beef?”
Jean Hamilton – Frank’s RedHot sauce commercial
I put that (beep) on everything
Saturday Night Live / Broadway Video (NBC)
ChromaKey
Green Screen
Blue Screen
MakeUp
Studio Services
Soundstage
Boom Microphone
TV Production
Film Production
Media
TV Spot
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#Trivago
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