Switzerland Grocery Store Guide | Coop & Migros Tour with Prices | Must-Try Swiss Foods & Drinks

    We don’t know about you, but one of our favorite 
    things to do on vacation is to visit the grocery store. Does that sound strange? Maybe. But it’s 
    a great way to try local foods and drinks and to save some money if you don’t want to eat 
    out in restaurants for every meal. Today, we’re giving you a mini crash course on 
    the popular grocery stores in Switzerland, local food and drinks to try, and what you 
    can expect to spend on a typical picnic food or takeout meal. If we haven’t met, we are 
    Jana and Brett, Aplins in the Alps, and we help you travel Switzerland with confidence. And that 
    includes today’s topic of Swiss grocery stores. So let’s jump right in with our biggest piece of 
    advice. If you’re trying not to break the bank, then we recommend eating breakfast at 
    your lodging, then eating out for one of your meals each day and grabbing the 
    other meal from the grocery store. No, you don’t have to cook while you’re on vacation 
    because there are some great takeaway options and convenient picnic foods at the Swiss grocery 
    stores, which will show you more later. Let’s chat about the two most popular stores, 
    Coop and Migros. Now, you usually see some kind of small grocery store in the train 
    station with a lot of on the go convenient food and drinks. But usually you’ll find 
    a Coop and Migros just a few blocks away from the station or in the touristy centers 
    of town. And these are much bigger stores. Before we go even further, I 
    know what you’re already going to comment on how it is pronounced “Cope” 
    and “Me-grow.” That’s just how the locals say it. Although on our first trip here, 
    we definitely said “Co-op” and “Me-gross.” Other grocery stores in Switzerland include 
    a Volg, Lidl, Aldi, Denner and Spar, and all of those tend to be cheaper than 
    Coop or Migros. So if you’re on a budget and happen to see one of those stores 
    nearby, they’re worth popping into. Also, many, but not all of the grocery stores are 
    closed on Sundays. However, the ones inside the train station should be open on Sundays, so 
    no worries. If you’re traveling on a weekend. As a tourist, you’re likely going 
    into the grocery store when you’re hungry. And good thing that the takeaway food 
    is usually right in the front. Of course, they have sandwiches and salads, but also pasta, 
    lentils, couscous, veggies, fruits, and more. And sometimes there’s even a hot food area with 
    things like pizza, chicken, and cheese pies. All right, here’s what we’re going to do. I’m 
    going to grab some items from Migros and show you the price. Brett’s going to grab the same items 
    from Coop and also show you the price so you can compare similar items at both stores. By the way, 
    we’re going to grab the cheapest items available, which are still a good quality, but just 
    know that if you want even better quality, there are pretty much always 
    more expensive options available. When we need something quick on the go, 
    we usually grab a salami or ham sandwich, a berry smoothie, and a bag of 
    chips. Sometimes in the summer we want something more refreshing. So we 
    grab a chicken salad, a fresh fruit cup, and a Vitamin Water. Don’t forget that sometimes 
    you have to pay extra for salad dressing! And if we’re riding a train or going 
    somewhere, we can sit down to eat, we grab the couscous salad, lentil 
    salad, and potato salad to share. By the way, you often have to buy your 
    silverware, but it’s just about 10 cents. We either recommend bringing, like, camping 
    silverware with you or just buying this one, washing it, reusing it, and keeping it in 
    your backpack like we do. You also have to buy grocery bags. They’re also just 5 or 
    10 cents a piece, so you can buy them once and then keep using it or do what we do and 
    just put stuff straight into your backpack. Now it’s time for a little grocery store tour. 
    I’m still in Migros because this is the store I actually prefer to shop in. And Brett’s 
    still going to show you comparable items and prices from Coop. First up is the produce 
    section. But usually when we’re traveling, we just buy the conveniently precut and 
    pre-washed produce from the to-go section. However, if you are shopping for fresh produce, 
    this is super important: you have to weigh the produce by yourself before checkout. I know 
    in the US they weigh it for you when they’re scanning your items, but here you have to weigh 
    it yourself before you go to the checkout. First, pick a product. You can put it 
    in a bag if you have multiple items. Then find the number on the label. Walk 
    to the scale, place the items on top, and then type in that number. The machine 
    will print out a sticker which you put on your item or bag, and this is what 
    will be scanned during checkout. Next up is bread. We personally love that there’s 
    such a huge selection of fresh bread to choose from and honestly, it is all delicious. 
    But we personally love the butter zopf, which is super Swiss, and the Alpine 
    bread is really good too. We’re not gluten free, but there is usually a 
    gluten-free bread section as well. Next is the breakfast area. Of course, 
    they have cereal and oatmeal and granola, but if you’re looking for something traditionally 
    Swiss, drop some bircher muesli into your basket. Next is the dairy section. And as you can imagine, 
    Swiss grocery stores have aisles upon aisles upon aisles of cheese and yogurt and milk and eggs. 
    It has been so fun for us to try a different kind of cheese every single week. And so far, 
    our favorites are all of the aged bergkase, which means mountain cheese, but Emmental, Gruyere 
    and Tilzsiter are also really popular options. And if your Airbnb happens to 
    have a fondue or raclette machine, you can buy that kind of cheese here too, 
    for way less than you’d pay in a restaurant. By the way, before we go any further, I wanted to mention that sometimes you’ll see the word 
    “aktion” on products or a sign like this. That just means they’re either discounted on sale or 
    bundled together so you get an even better deal. As for yogurt, they have the normal stuff 
    as well as some really unique flavors, like my personal favorite elderberry 
    flower. And this might honestly be the creamiest yogurt you have ever 
    tasted and your entire life. It is so good! Most of these single serves cost 
    around 1 CHF, depending on the brand. Next is eggs, and you might be surprised to 
    see that they are not refrigerated. That’s because they are not sterilized. And you 
    do need to wash them before you use them. But the prices of eggs can vary dramatically. 
    The cheapest ones are usually imported. But if you opt for Swiss eggs or even organic eggs, 
    the price is a lot more expensive. However, as you can imagine, the quality and 
    the egg yolk color is so much better. Like eggs, some of the milk isn’t 
    refrigerated either. That’s just because it’s somehow processed differently. 
    But don’t worry, it still tastes like normal milk. You can usually pick between a carton 
    and a bottle, and we just prefer the bottle because it’s easier to pour. And naturally 
    they have lots of milk alternatives as well. And if you haven’t noticed, this little 
    ladybug means that the product is Swiss, and the Swiss are very loyal to their farmers, 
    so you will see a lot of ladybugs throughout the store. By the way, if you see the word 
    “bio” on a product, it means it’s organic. Next is the meat department, and I am super 
    curious to read all of your comments about this because meat is consistently the most expensive 
    item on our grocery list every week. But as a tourist, you’re likely not going to be buying meat 
    on your vacation unless maybe you’re grilling out. Don’t skip the cervelet, which are like the 
    most popular Swiss sausages for grilling. We also like to buy the landjager dried sausages for 
    hiking. But if you’re looking to make something with chicken breast or ground beef or pork chops, 
    you’ll probably be surprised by these high prices. Like most grocery stores, they have canned foods, 
    ethnic foods and frozen foods, but we’re sticking with what you’re most interested in as a 
    tourist, so let’s head to the snack aisle. If you’re curious to try some typical Swiss 
    snacks, son’t skip this Zwifel potato chips, Ovalmaltine, which is like 
    a crunchy Nutella spread, and granola bars. We pretty much have all 
    three of these in our pantry most of the time! Usually the chocolate aisle is near 
    the snack aisle. As you can imagine, there are endless choices and types and brands. 
    We particularly like Ragusa, Torino, and Lindt. By the way, our friends and family think Swiss 
    chocolate is a great gift, so we always stock up on a bunch of bars before we go home to visit. And 
    it is always cheaper to buy here from the grocery store compared to a tourist shop, especially if 
    you can find something on “aktion” or on sale. Next, notice that Migros does not sell alcohol 
    — these are all alcohol-free versions — but most other stores do. Brett likes Appenzeller, 
    Rugenbräu, and Eichhof beers, but you’ll often find more regional and local options depending 
    on where you visit. And some of the best Swiss wines are whites and roses from the Valais 
    or from the Lavaux regions of Switzerland. Rivella is the most popular Swiss soda 
    you should try — and I won’t tell you what it’s made out of. And sirups are great too. 
    They’re basically a juice concentrate that you dilute with bubbly water. And speaking 
    of water, do not buy regular water from the grocery store! Because it’s basically 
    just as good straight out of the tap! You can also pick up some basics like shampoo and 
    toothpaste, laundry detergent, cleaning supplies, diapers, and formula here, too. But when the 
    grocery store just won’t cut it, watch this next to see some of our favorite foodie spots across 
    the country. Or check out our Swiss itineraries, which are chock full of our top restaurant 
    recommendations. And we’ll see you in Switzerland!

    Curious about Swiss grocery stores? Here are the 2 most popular grocery stores in Switzerland and what you should (and shouldn’t!) buy there as a tourist!

    Psst — we mention other Swiss grocery stores too, especially if you’re traveling Switzerland on a budget!

    If we haven’t met, we’re Jana and Brett, Aplins in the Alps, and our goal is to help you _travel Switzerland with confidence!_ And that includes things like today’s topic of Swiss grocery stores.
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    ——

    // ABOUT THIS VIDEO //

    Let’s jump right into the topic of Swiss grocery stores with our number 1 piece of advice!

    *OUR TOP PIECE OF ADVICE*
    Eat breakfast at your hotel/airbnb, then eat out for only one meal per day, and grab the other meal from the grocery store.

    No, you don’t have to cook while you’re on vacation 🙂 because there are some great take-away options and convenient picnic foods from Swiss grocery stores.

    *GROCERY STORES IN SWITZERLAND*
    Coop and Migros are the most popular. Press play to discover WHERE they are and WHEN they’re open!

    We also mention 5 other grocery stores that you’ll find here, perfect if you’re traveling Switzerland on a budget!

    *TAKE OUT FOOD FROM SWISS GROCERY STORES*
    As a tourist, you’re out and about all day and you’re probably going into the grocery store when you’re hungry. Good thing the take-away food is usually right in the front of the store!

    We show you our favorite take-away options from Migros and Coop, and list all of the prices too!

    (By the way, we picked the cheapest options, but of course you can always pay more for a better brand if you’d like!)

    Don’t skip this video, because we explain what’s up with the salad dressing, where to find silverware, and how much grocery bags cost.

    *GROCERY STORE TOURS*
    Keep watching to see a preview of Coop and Migros! We walk you through each section of the store and explain tips along the way — like how to weigh/price your produce, identify items on sale, find Swiss products, and even our favorite product recommendations (hint: Swiss chocolate included!).

    *GROCERY SHOPPING IN SWITZERLAND*
    Whether you’re just popping in for picnic food or cooking an entire meal, we hope this preview helps you get a feel for Swiss grocery stores and prices.

    *MORE SWISS FOOD RECOMMENDATIONS*
    But when the grocery store just won’t cut it, _shop our Switzerland Itineraries_ for our top restaurant recommendations. And we’ll see you in Switzerland!
    ➡️https://www.aplinsinthealps.com/guides/

    ——

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    PLAYLIST: Swiss Food + Drinks | What + Where to Eat in Switzerland
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    Photo Credit: ©ALDI SUISSE, ©Coop, ©Migros
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    45 Comments

    1. We are cracking up at how many of you commented about washing your eggs 🤣🥚🍳

      ➡️DO YOU WASH YOUR EGGS? Yes or no? Comment your answer on this thread!

      We wash our eggs because they often have poop or questionable things on them — just like we wash dirt off our grapes or germs off our apples (from people touching them in the store).

    2. This is all good info, but Prix Garanti and Migros Budget stuff is usually pretty disgusting. These labels should definitely be avoided if you‘re shopping for meat, as I consider it quite unethical to buy meat from animals that weren‘t raised on organic farms.

    3. By the way, note that the "Aktion" (Sale) sign at 5:30 is easily confused with the "Aktuell" (Current) sign at Migros which has the same color… which are just promoted but not discounted items.

      I fall for that occasionally as a native too.

    4. Thank you for the warning! I was planning to go camping in Switzerland 3 weeks next summer. With these prices I'm certainly bringing as much food as possible from Germany. I could go to France or Italy to buy more after a week. Maybe I will just shorten the stay in Switzerland and then move on to France. I went camping with my girlfriend in Switzerland in 1979 and 1984 on our motorcycle trips. People were very nice and helpful everywhere. We loved being there. I still have the photos. Maybe I should watch them in the winter and go somewhere else next summer.

    5. After watching this video I looked up prices in Swiss supermarkets. If you avoid prepared food as chosen by the two Americans and also avoid meat of any kind the prices are only 80% higher than in the EU.

    6. Loved this episode. Hitting up the local grocery store is something I've always done. I love just hitting up for a picnic for a few meals along my holidays.

    7. Every place I travel to, I check out grocery stores. It's a great way to learn about the culture and different foods! Plus I almost never eat in restaurants…. use take out and prepared food

    8. My wife and I are travelng to Zurich next month and we have a nice AirBnb with a full kitchen so your video is really helpful. We prefer to eat out once per day when traveling and go to out door markets and gracery stores so we can make out own dinners. Thanks for not only doing this video but also comparing prices at two different. Look forward to washing out eggs. 😆

    9. What about the current livelihood/economy? Means, groceries/supermarkets? Are there fair prices? Is there a competition, or are there mainly giant corporations (criminals) and cartels?

      ((In Germany/Bavaria, there are 4 main chains (in fact, there are almost no mini-markets or grocery stores): REWE, ALDI SÜD/NORD, EDEKA, Lidl. When it is possible to assemble a shopping basket at a fairly reasonable price, because of the simple fact that there is competition, there are many companies, small and large, local and non-profit, etc., in almost every category))

      Also, are the categories of plant-based, developed and diverse and affordable?

    10. Aldi & Lidl are cheapest for groceries. You can find all the essentials and basics there to make complete meals. Migros is holding the second rank to one of the most expensive grocery stores, while Coop is on the podium and has more options.

    11. Could you please also do a video on how to order at the resturants in Manor, Coop, and Migros? I read about them but couldnt find detailed information on how they work and prices (some are by weight and some are by plate size?)

    12. its a parent thing to be excited about good grocery stores. England was one of our favorite trips and all of their grocery stores were a big plus. Lots all over the place and great selection.

    13. So happy I stumbled upon this video! As someone with a lot of food allergies, I will be cooking most of my meals while in Switzerland – but knowing that there are alternatives available, and expecting higher costs for meat, not only helps me but gives me confidence that my trip will be a success. Thank you! ☺️

    14. I'm from south africa and spar is the most expensive grocery store we have. So, the fact that it's cheaper in switzerland is insane business!

    15. How people stay alive in that country its like its illegal to be poor there 😭😭 with that price of egg i can buy at least 35pcs already fresh or Organic egg 🥚 doesn't matter 😢

    16. Great suggestions/comparisons! We were in Switzerland a couple of months ago, and we're totally #TeamCOOP. Everything was amazing. Even stocked up on their brand of prepared coffee drinks and cheeses for our river cruise. And…became addicted to all things Ovomaltine!

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