Discover the Florence you never expected.
Destination Florence is the official marketplace of the City of Florence, the first and only place where you can purchase the city’s tourist services, such as hotel reservations, museum tickets, theater performances, guided tours and much more.
Why choose Destination Florence? On our site, you can create your own profile and save your favorite products, meaning you’ll find all of your purchases in a single shopping cart. It’s simple, fast and convenient.
Destination Florence is a project of Destination Florence Convention and Visitors Bureau realized in partnership with the Municipality of Florence with the aim to promote and coordinate the local tourism industry and expand, deepen and diversify the experiential offerings and to improve the marketing and promotional strategies for Florence.